Wednesday 7 November 2018

Squig - Morrisons (at the moment) - Square Cumberland Sausage

Square sausage, is it a thing? Yes it blooming well is, our celtic friends in the north (i.e. Scotland) have been producing lovely “square slice” since before Braveheart could even spell the word “Freadum”. Back in my King’s Lynn days my brilliant buddy Gerry would make frequent trips back to his homeland – Dumbarton – and bring carrier bags full of delicious Scottish meat products for us, obtained from Smith’s Butchers in Glasgow Road. Believe me, “Gerry Day” was one of the most eagerly anticipated events every few months. And the Square Slice was simply delicious.

It’s extremely rare to find square slice in England. Spotting this gap in the market the people at Squig researched and developed and toiled away in Widnes, and now their product is on the market. That whole process is tortuous and difficult, so well done you lot, I admire what you’ve achieved. As well as this Cumberland variety there is a Classic Pork version available, and a Caramelised Onion Squig is on the way. You can contact the company via the ways in the photo, or simply click this link to their website: LOVE SQUIG do Squigs rate? There’s only one way to find on.....

Where To Find Them:
Currently you can find Squig in Morrisons supermarkets, on the sausage shelves. I’m not going to list them all, because as at  February 2018 there were 491 Morrisons dotted around our green and pleasant land.

Opening Hours:

I believe that most Morrisons stores are open ridiculously long hours, so you should be OK popping in whenever you want. Buuuuuut – best check before you set out eh?

It’s a supermarket shelf, so there are zero Stans to enjoy. In case you’re new to these reviews, a Stan is a member of staff in a butcher’s shop who is beavering away in the background, a-slicing and a-chopping, but who doesn’t interact with you as a customer. We love Stans.


Nicely but not overly salty, pork is fine, pepper level is just right for the Cumberland label. It does exactly what it says on the tin. Or packet.For me the flavour is mid-table, but then I am comparing with hand-made torpedo-shaped sausages. In terms of square sausages it’s right up there. I would certainly eat these again, they’re handily shaped to make levels in a huge burger tower for example. JP is a huge fan and always wants more. Firm tick in the Flavour box.

The ideal Rate My Sausage banger is made up of large, crumbly chunks of filling inside a natural sausage skin, providing that snap when you cut into it. I understand that this is not an ideal held by many people. Squig’s own publicity proclaims “No chewy skins”. Obviously there is a mismatch here between my preferred sausage and Squig’s square slices. This doesn’t mean that this is a bad product. I actually quite like it, there are definite markets for this, just maybe not Sausage Nerds like me. The texture is firm, reminiscent of the breakfast muffin from a well-known fast food outlet, but much better quality. It cuts apart submissively which is another plus point for the children-based market. The youngest member of this household absolutely bloody loves Squigs and it is now his regular sausage item in our weekend full English.

It would be unfair to compare this with a more traditional offering from the butcher down the road, so I won’t. For a square sausage from Widnes, the texture is just right. JP agrees wholeheartedly.

Vital Statistics:
Average Weight Uncooked = 88 grams
Average Weight Cooked = 73 grams
Meat Content = 65 %

Value For Money:
£2.00 for 4 sausages weighing 348 grams. This works out as £5.75 per kg and 50p per banger.

We rate this as pretty good value for money. The bangers are weighty and this is a fabulous product for a family on a budget.

Three Word Verdicts:
Junior Sidekick “Not a fan”
Ruth “Different. Prefer traditional.”
JP “My favourite ever!”

The "Aah, Bisto" Factor:

There’s a distinct sausage aroma during cooking – but I was also frying some other bangers at the same time. Repeat cookings have indeed offered up a subtle but pleasant fragrance.

The Imaginatively Titled Next Day Cold Sausage Test:
This important benchmark test has not been carried out yet, there’s never any left over. Take that as a good sign I reckon.

And Finally, Esther:

Great for kids or the convenience seeker. Worth a try for everyone else. I like Squigs!

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